What Your Pre-Launch Landing Page Needs To Be Successful

If you have been following my recent posts, you will have seen several posts I have been writing about launching a business. Now that you have a clear vision of your goals and have validated some of your business ideas, it’s time to set up a pre-launch landing page. Many businesses skip this step and start immediately creating their product and launching it only to find very low sales at the beginning. In this post, I will go over why you need a pre-launch landing page, what your landing page needs, and some solutions for creating it.

Why You Need A Pre-Launch Landing Page

Have you ever heard of a company or person launching a product and making thousands or tens of thousands the first day? They can do this because they have many interested potential customers on a list already waiting for their launch. When you launch your product, who are you going to let know that the product has launched? The goal of the pre-launch landing page is to get interested people to want to join your list.

The goal of the pre-launch landing page is to get interested people to want to join your list. Click To Tweet

Then, after collecting many emails of people who are interested in your product, you can let everyone know when you launch your product. You want to send anyone who may have a problem that your solution is solving to the landing page so they can sign up to be notified when you release it. However, you won’t wait until then to talk to them. As you develop the product, or prepare its launch, you will be communicating with these people about your product. You will be keeping them engaged and excited about your product. So, when do you set your landing page up? The sooner the better! I advise you to set up your landing page directly after you validate your ideas.

What Do You Need On Your Landing Page

So, you may be wondering what to add to your landing page. First, start with an engaging call to action at the top. Since the goal is to get people on your list of interested people, you need to add a sign up form that will add users to your list. But, why would someone just give you their email address? You have to tell them about you and your product. Tell the user about the product’s story such as what problem it solves, who is it for, and why you decided to build it. For your story, you want to keep it short, simple, and honest. You then want to add an image or video to capture the user’s attention and to possibly add more information. You want to relate to people and show them how the product will benefit them. Lastly, remember to focus on the problems that the product is solving and not its features.

Next, you want to mention the benefit to signing up. If you are offering an early or VIP discount or early access, mention it. Now, once the user signs up, you want to provide ways for the user to share your page. Include sharing buttons to allow your visitor to share the page on social media and through email. Consider rewarding them for sharing such as moving up in the queue of early access or running a contest. Once the user signs up, be sure to send them an email thanking them for signing up and encouraging them to share your product’s landing page.

I created a landing page checklist for you to use as you create your landing page. You can find the checklist at the bottom of this post.

How To Create Your Landing Page

There are a number of products and services out there that will help you create your landing page with little or no programming knowledge. If you have a development team or already have a website, consider simply creating your own on your website. If not, here are a few services for you to consider:

  • Lead Pages – A premium landing page service that offers a variety of features including many built-in templates to choose from, social sharing features, and optimizing.
  • Instapage – Another great service that offers almost 100 templates, split-testing, and a 45 day free trial.
  • OptimizePress – A WordPress plugin that allows you to easily build and edit landing pages on your site.
  • Thrive Builder – Another WordPress plugin that will help you quickly set up landing pages on your WordPress site.

I created a landing page checklist for you to use as you create your landing page. You can get it delivered to your email by filling out the form below:

Now that you know why your product needs a landing page before you launch it, it’s time to get out there and create one!

Clear vision is valuable to a growing business

There are many things you need to know when you are starting or growing your business. One thing that I feel is crucial to the success of your business is the vision that you have for it. Where do you see your business in a month? How about 3 months? A year? 5 years? Running a business is hard and sometimes you need to focus everything on getting through the day. Sometimes, you have to make many decisions quickly to satisfy your users and customers. However, you do need to take time to create your vision and reflect on it.

Why you need vision

Without an overall vision, how do you know if you are making the right decision for long term success? When making short term decisions and plans, it is easy to only focus on what you are currently working on. However, you can steer the business the wrong way if you are not making those plans and decisions while keeping the vision in mind. For example, what if you have created a small time tracking service? You may be receiving hundreds of requests from your customers and users. In addition, you may be facing several problems and reported issues.

Without an overall vision, how do you know if you are making the right decision for long term success? Click To Tweet

If you only base your plans on what is immediately requested, you may work on projects that you will have to re-create or throw away later on as you introduce new features. Another example would be if you are running a service business and you are considering adding a new plan or new offering. You should reflect on your vision to see how this will fit into your vision of the business a few years from now. You may discover that this new plan does not align with your goals for the business.

Things to consider when outlining your vision

Now that I discussed why you should have a vision, you may be wondering what your vision should be like and how detailed it should be. The vision isn’t meant to be an exact plan. This is because things may come up later that changes your business model, structure, or plans. However, the vision should be a guiding principle. For example, if you started a nutrition blog, your long-term vision may be to have a large community of people sharing nutrition ideas. This vision will help you make decisions and plans. If you see another nutrition blog start offering a paid service for designing meal plans, you may consider doing the same. However, you will want to consider if this service will help you grow your site into the large community of nutrition sharing people. So, when outlining your vision, keep it simple but consider items such as the size of your business, the size of your audience, and the channels you want to use to acquire and communicate with your audience.

Changing your vision of the business

There will be times when you may consider changing the overall vision of the business. You may see another business offering services that you think will be beneficial to your customers. Or, a user may make a feature request that you feel many of your users will greatly benefit from. After validating your feature or service idea, this is the time to reflect on your vision. It may be beneficial to some of your users, but will it be beneficial to most of them? Will it help you move towards your vision of the business? If so, that’s great. If not, you may want to consider not going that way. However, you can decide to shift your vision in order to begin offering that service or creating that feature. That’s okay. It’s your business and you can shift the vision to suite what you want. However, do not fall for the “shiny object syndrome” where you are constantly chasing the next shiny object. Reflecting on your current vision to see if you should shift is crucial to ensure that you continue down the right path for you and your business.

I would love to hear about the vision for your business! Comment below to share it with everyone.