My List of Recommended Business Books
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Something I love doing in my spare time is reading. I read 2 or 3 books every month from a variety of categories including fiction, improvement, management, sales, and more. From time to time, I get asked what books I would recommend to those who are starting out or in search of a new book. This list is created for that purpose and will change over time as I read through new books and have new books recommended to me. Of course, since most of my posts are about business, this list will focus mostly on business, marketing, and similar books; however, if you’re in search of a new fiction series, I highly recommend Sherlock Holmes!
Will It Fly
My number one recommendation for those who are looking to start a business is Will It Fly by Pat Flynn. This book walks you through a variety of strategies to make sure your business idea is a right fit for you, your lifestyle, and the market. It then goes through a series of exercises to validate the type of business and its services or products that you plan on creating.
Traction: Get a Grip on Your Business
Traction: Get a Grip on Your Business is the ideal book if you need help creating vision for your business as well as building processes to scale your business. I read some of the chapters in this book 3 or 4 times and took pages of notes. I have used many of the things I learned in this book in each of my ventures.
Traction: How Any Startup Can Achieve Explosive Customer Growth
Traction: How Any Startup Can Achieve Explosive Customer Growth is my go-to book when it comes to looking for what marketing channels to use for my businesses. This book features the “Bullseye” framework which will help you decide between 19 different marketing channels including social ads, search engine marketing, content marketing, email marketing, affiliate programs, and more. It includes a variety of ways that you can test each of these channels to see if they are a good fit for you.
Virtual Freedom: How to Work with Virtual Staff to Buy More Time, Become More Productive, and Build Your Dream Business is a great book for those who are just getting started with virtual assistants or freelancers. It discusses many of the struggles of finding, hiring, training, and managing your staff and gives useful and actionable advice on dealing with these struggles.
Be sure to check back as I will be continuously changing this list as I discover different books!