What Should You Write About?

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One of the most common reasons why people don’t create new content is that they do not know what to write about. I am asked all the time about where I get my ideas from. Inspiration can come from anywhere. For example, my “You Can’t Reap What You Don’t Sow” post came from a movie. However, if you are trying to write consistently, you may need to come up with some ideas without relying on something to inspire your next masterpiece.

To help you create your next round of posts, I am sharing with you the 10 post ideas that I use when I am trying to find a new post to write.

Find Questions Frequently Asked To Answer

No matter what your industry or niche is, there are always going to be questions people are asking. Sometimes, these are questions people frequently ask you. Or, these are questions that are often posted in forums or Facebook groups relating to your topic. A great post idea is to seek out these questions and then write a post answering the question.

Answering questions that you're asked often is a great way to get started with your content marketing. Click To Tweet

Even better, you could then answer the question in the forum or Facebook group and link back to your article as well. For example, this very post was created from this idea as I get asked the question about post ideas quite a bit.

How-to Specific Task

There are a lot of things that you probably do often enough that you probably know a bit more about than some of the readers on your site. Identifying a specific task and creating a comprehensive to-do for that task is a great way to create an amazing post or series of posts. For example, my posts on Google Analytics came from using this post idea.

Post About Something You Use

Similar to the idea above, there are probably quite a few services or tools that you use frequently that your viewers may not be aware of. Some of these tools may be common in your industry. However, to new people in the industry who find your site, learning about those tools would be very beneficial.

Infographic With Your Thoughts

As you browse the internet and other websites, you probably come across many different infographics. Occasionally, you are going to find one that may be beneficial to your audience. Creating a post with the infographic along with your thoughts about the graphic and how you would use the information is another way to quickly create a post that is useful to your audience.

Video With Your Thoughts

Similar to the infographic idea above, this post will include a video with some of your thoughts about the video. What I love about this idea is that you can easily go to YouTube and search for a topic in your industry or niche. Then, embed the video into your post and write a couple of paragraphs about the video, why your audience will benefit from it, and how they can use the information from the video.

Opinions On Trends In Industry

As your readers get to know you, they will begin to think of you as an authority in your industry or niche. So, hearing your thoughts and opinions on trends will be beneficial to them. Especially if it is a trend that viewers have to decide to use or not.

For example, in the web development industry, there is a huge trend to use certain frameworks such as React or Angular. Writing a post on why or why not you use one of these frameworks is very beneficial for your users as they are probably trying to make decisions about the trend as well.

opinion photo

Counter Or Response To Another Post

As you browse other sites and posts in your industry, you may come across a post that you really agree or disagree with. This is a great opportunity to create a post on your own site. Usually, if I go to write a comment and realize that I can write more than a paragraph or two in my response, I try to turn my response into a post. Then, you might be able to make your comment and link back to your response depending on that site’s comment settings. Be sure to link back to the original post so your viewers can see the original writer’s view.

Roundup Post

Is there a particular topic that a lot of people in your industry write or talk about? You can write a roundup post about the topic and include quotes and links to various experts in your industry. Not only does this become a great resource of information for your audience but it can also introduce your visitors to other people that they may be interested in.

Write About Something You Learned From A Book

If you are like me, you probably read quite a few books. If you find yourself writing a lot of notes or ideas from a particular book, it might be a good idea to write a response post on that topic. For example, when I read Traction by Gino Wickman, I found his idea of a company’s core values to be really interesting and useful which lead me to write my “Core values help guide your team in the right direction” post.

If you do this, remember to give credit to the book and author. Do not just copy the content from the book as your audience wants to know why this information appealed to you and how you are using it.

Interview

A fun post that I like to create on some of my other sites is the interview post. Find a topic that your audience would find beneficial. Then, find an expert who would be interested in answering questions that you feel that your viewers may have on the topic. I normally send an email to the expert with about 4 or 5 questions and then expand upon the answers with my own thoughts as well.

What’s Next?

With these 10 ideas, you should have a few ideas of what to create for your next post. Before you hit publish, remember to follow your post checklist.

Photo by Sean MacEntee

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